Apulian sartorial shirting since 1960: craftsmanship, tradition and innovation are the core values of our refined and timeless brand. Our history began during the Second World War, when our grandfather Marino, then a paratrooper, after seeking refuge in a shelter, used his torn parachute to sew two shirts for himself and his friend. From there, the intuition of creating and sharing two common values, the passion for work and the love for family, was born. The company’s first shirt factory, founded in Castellana Grotte in Puglia in 1960, soon became an effervescent center of professionalism and experimentation. We choose the hands and hearts of the people who collaborate with us in the aseptic technology of machines. We firmly preserve human values, and we believe in relationships. Each of us, with our own contribution, the experience of many years of work and the awareness of creating “what is beautiful”, enters the shirt and transforms the fabric into that shirt that everyone would like to wear: the shirt in which the innovation of materials, the creativity of human minds and the skillful work of hands, are interwoven in a story that bows to the past and winks to the future, because “What is beautiful has no end.”