Beyond Extraordinary Italian Style

Created with the patronage of the Italian Trade Agency as the ultimate tribute to the excellence of Italian fashion, Extraitatyle showcases a curated ensemble of some of the most unique Made in Italy collections. This virtual platform’s mission is to share the flair of both emerging and historic family-owned brands with a worldwide audience, especially the United States. Acting as a liaison with North-American retailers and consumers, Extraitastyle aims at creating a community made up of lovers of Italian culture. Whether you’re familiar with Italy’s stylistic heritage or still learning the ropes of the fashion world, Extraitastyle’s virtual boutiques, 3D imageries, and compelling story telling will guide you through an immersive journey inside what Made in Italy has to offer. Buyers are also able to browse through a business-forward section exclusively dedicated to them. So, if you are a store scouting for new labels or simply a curious fashionista seeking inspiration, be sure not to miss this one of a kind, all digital experience.


Redefining Italian Fashion

Extraitastyle’s mission extends beyond the surface level appeal of fashion, celebrating stories of visionary men and women pursuing their dreams. Through our digital shopping boutiques and showcasing of original stories these imaginative Italian creators are able to connect their businesses to a global audience, expanding their reach beyond what they thought possible.


Original Virtual Experiences

The virtual experience on Extraitastyle will be like no other you have experienced before. Window shop in our virtual boutiques, be mesmerized by animated images throughout, or really get to know the essence, origin, and manufacturing process of our carefully selected brands. Whatever your objective, get ready to be charmed and inspired by this trailblazing journey.