Masel was born in Milan in 2012 from an idea of Luca Maselli, passionate about style and good taste. The brand grows rapidly in Italy and abroad, with a clear mission, to create personalized and high quality garments and accessories, always Made in Italy, but with a strong focus on the customer and the service offered. The best-selling product becomes the personalized tie, which makes Masel a brand recognized worldwide. Over time, Masel has increased the variety of products, making nowadays numerous customized silk accessories, from bow ties to shirts, from suits to knitwear, always offering a polished product with great attention to detail.