Jerelyn’s conviction from a very young age was in the idea of being original and different, she believes that style is personal. This is something she learnt from her mother. Set yourself apart from the crowd if you don’t fit in, don’t be afraid to feel like an outsider. Be happy being yourself! She believes that every woman is distinctive and should be free to decide what she wants to wear instead of following trends, be the trend. Built on this belief Jerelyn launched her brand in late 2018 creating a collection that possess a shoe for every mood. A confident and independent woman walks out in what she feels best and doesn’t need anyone to tell her how and what she needs to wear to look good, it is her intuition! Your style is your personality, it is what makes you different from everyone else even though we are all the same.