Ingram explores all the identities of the shirt, to give an answer to a new man who wants to find his own individuality. Ingram has always been an interpreter of its own time testing products and communication forms. The first non–iron product comes to life, and enters Italian homes through the brand-new tv screen. Ingram rides the wave of freedom that struck the whole world. Colors, micro and macro patterns, new lines: these are all opportunities for expression offered to a man who wants to embrace fashion without giving up his own personal style and elegant roots. Ingram is the first branded shirt in the history of the “Made in Italy” and Fabio Inghirami is its first testimonial. His image becomes the face and the guarantee for a shirt resulting from the job of people who work with passion and pride, proud of each item they create.