Two friends who, over a dinner party, decided to put together their individual professional experiences. In 2014, IBWY was born as a collection of gloves and hats printed in cashmere, and later knitwear. Claudio Lai oversees style and marketing, while Luigi Aterini runs the production and management of the company. The idea follows our personal path based on our own original project and design vision, which doesn’t consider what is “in fashion.” Garments are born full of color and inspired by vintage prints with ethnic references. The hallmark of our brand is performed via an ancient technique of printing with open-headed manual screen-printing. In a short time our brand has captured the interest of 300+ destination shops including Joseph in London, Ikram in Chicago, Victor in Parigi, and Tessabit in Como.