Our passion for quality without compromise and our aesthetic vision, inspired by the beauty of nature — that which surrounds us, of course, but also and above all that idea of absolute beauty that only nature can express — has always taken shape on the banks of Lake Trasimeno. Made on the shores of Lake Trasimeno is not just a claim: it is the essence of our identity, the place where our values, our craftsmanship and our inspiration come together. The best cashmere arrives here in our laboratory from China, Mongolia, Afghanistan and Indian Kashmir. Here in the heart of Umbria, where weaving is a traditional craft that dates right back to the Middle Ages. Here, where the most noble of fibres was first worked by skilled local artisans in the nineteenth century, when it was discovered and brought to Europe by the English merchants of the East India Company. Here, where FIORONI has worked since 1978, fully respecting hundreds of years of know-how handed down from one generation to the next together with the local area, drawing inspiration from a natural beauty that benefits from the unique properties of the waters of the lake itself while, with a profound sense of ethics, respecting its ecosystem. And this vision is precisely why we have chosen to tell the story of our idea of a harmonious casual elegance for the Fall-Winter 2026 season, in a language that is immediate yet has strong visual impact, capable of creating surprising visual metaphors in our garments and macro details of extraordinary natural elements.