ÊTRE unveils its new "Urban Beauty" collection, a celebration of Italian excellence that blends beauty, craftsmanship, and contemporary style. Each piece in the collection is a testament to the heart of Italian design, embodying the perfect harmony between tradition and modernity, with an eye toward the future. Set against the stunning backdrop of Passetto in Ancona, the campaign captures the essence of Italian landscapes, where nature and urban architecture coexist seamlessly. The elegant lines, premium materials, and meticulous attention to detail showcase the authenticity and mastery that define Italy’s global reputation. "Urban Beauty" is a journey into Italian sophistication, designed for women who embrace city life with grace and authenticity. Each shoe is crafted for dynamic, refined women who seek not only style but also comfort and versatility—hallmarks of Italian craftsmanship. Be inspired by the charm and quality of ÊTRE, a brand that carries the beauty of Italy into the world, one step at a time. The made in Italy, designed for every day.