Driven by the desire to tell how being different is unique and precious, Effei is an activist and progressive fashion project that wants to express the value of multiculturalism through its collections, tells cultural diversity through its creations, and offers the opportunity to explore and know different cultures starting from their textile tradition. Wearing cultures is the motto that defines the company path. The fabrics used are made locally using ancient craft techniques thus favoring the implementation of many local economies and the preservation of their textile traditions. Direct contact with the craftsmen makes it possible to make the entire process traceable and transparent, in terms of social and environmental responsibility. Effei represents a tribute to cultures from all over the world and to the magnificent diversity of the territories that populate our planet. An inspiration that takes the form of responsible production, based on respect for people and the environment and on the guidelines of the Action Program signed by the UN for Sustainable Development Agenda 2030.