The designer Jessica De Cata founded the brand DECATA with the goal of creating a new concept of contemporary luxury that is tangible in the product and that, when worn, makes one rediscover the excitement of wearing a garment that has been studied in detail and is the fruit of a story. The brand caters to a youthful independent woman. She is an educated woman with many interests and is a nature lover. She loves luxury and things done well. She is an ethical and moral conscious woman who recognizes in the values in the brand. The entire collection is produced exclusively in Italy and all components of the garments are of Italian origin. The fabrics, accessories and packaging are naturally derived; silk, cotton linen and wool and cashmere are used for the fabrics in the winter season. Packaging is made in Italy with paper from Italian paper mills. The vocation of the collection is sustainability in terms of safeguarding nature and ethical behavior, as well as the fact that the garments are created with durability in mind.