ABOUT DE COUTURE
De Couture, an elite and creative bag collection, was founded in 2005 by Massimo Mariotti; and in 2006 were promptly awarded the winners’ crown at the “Who’s On Next” competition, conceived by Franca Sozzani, then Editor of Vogue Italia, to identify new and promising fashion talents. Since then, Massimo Mariotti has worked toward making the De Couture brand and collection ever more appreciated by top international boutiques. He is a true connoisseur and a fashion expert, who has also worked as a design director with important firms and brands.
Our handbag and accessories collections were born of a long-time desire and fascination to design products of genuine origin. De Couture echoes our classic Italian roots, marked by the accurate reworking of the master saddlers’ craft culture. These artisans create bags and accessories that are modern, without being overtly conceptual, and you can feel the expert’s care and extensive knowledge in every luxury detail and embellishment.
Each leather piece we create evokes not only the veritable soul of the saddler tradition, but plays off of the vulnerability of the leather as a material itself. Unceasingly changing with age, leather seems to absorb its owner’s features. De Couture then adds signature chains, which gleam against the leather’s surface, and together morph the creation into an essential object and “art nouveau” that is meant to last and inspired by imperfect perfection.
De Couture is a radically different line of handbags, both modern and classic, aimed toward the higher end of the market both in terms of taste and distribution. The collection is a sophisticated blend of bags, conceived and manufactured using artisanal techniques and the skills of master saddlers, yet re-invented with boldness in view of the times and new trends. The materials fuse luxury and naturalness: vegetable treated lambskin, glazed natural leathers, tumbler-tanned calfskin. The bags unravel in dissonance between the soft and hard, giving way to varied collections. Packaging made with a fanciful assemblage of two vintage foulards will enforce the uniqueness of each piece.