The brand Biagini, founded in Bologna in 1968 originally called “Silvano Biagini”, was bought by the Amidei family from Modena in 1999. Eclectic, lively and timeless, the brand evolved over time. In 2009 it introduced the men’s collection and in 2013 it changed of venue, expanding its production space and creating a showroom inspired by the Italian design of the 1960 s and 1970 s, when the brand’s spirit took form. In 2018 the brand celebrated the inauguration of the showroom in Milan, right in the nerve centre of the city, a perfect location for its international customers. In 2020 the first single-brand boutique was opened in the seaside resort Milano Marittima. In 2021 there was a strong need to renovate the brand and make it more fresh. This was made possible by a young and creative management group, which changed the brand’s name into Biagini. The new Modenese business embarked up on a new pathway, reinventing itself and combining a young and contemporaneous look to the long artisanal tradition. Biagini talks to an international public through a precise and elegant style. The Biagini soul is made up of people. Alberto Amidei, the company’s founder oversees production, his wife Enza is in charge of quality control, and both have passed their passion on to their three children: Elisa is in charge of business and commercial management, Valentina is responsible for the development of the women’s collection, and Luca, is in charge of managing the small leather goods department and the development of the men’s collection.