ABOUT AMA PURE
The pursuit of quality is at the heart of Ama Pure, which creates luxury hand made accessories crafted from the finest cashmere , wool and silk . And that always starts with raw materials, specifically their provenance, and rarity. Over the years, the company developed an even greater knowledge and savoir-faire of how to work with cahsmere , pure wool, linen, and silk, so revered for its soft and luxurious fibers.

INSPIRATION
In the hands of expert artisans, who pride themselves in retracing and following in the tradition of Italy’s best craftsmen, the line of products Ama Pure brings to market are exceptional.

OUR ETHOS
Founded by Luciana Fazio, Ama Pure began producing scarves and home textiles for well known international fashion brands in 2010. After a long career as a Product Manager in the retail sector, Luciana Fazio knew that the provenance of textiles and yarns was often not as pure as the label suggested. It was this impetus that drove her to launch Ama Pure. When Gian Marco joined the company in 2016, the company expanded its the offering to include a range of accessories, all Made in Italy from 100% cashmere and Merino wool.