VIOLETTA JEWELS’ JOY

Purple jewelry delights for nostalgically modern women


Inspired by Austrian archduchess Maria Louise’s favorite flower, Violetta Jewels’ Joy is a true representation of what happens when you marry tradition with innovation. Having reigned as the Duchess of Parma in the 1900s, Maria Louise acts as an inspiration to the collection, which pays homage to the beauty and elegance of Made in Italy handmade jewelry. Alongside the signature purple cameos framed by precious crystals, we can find delightful bracelets, and coordinated earrings and necklaces, all designed and manufactured by the finest jewelry makers and stonecutters Italy has to offer.

At first glance, the cameos spark immediate joy and curiosity with their distinct, vibrant shade of lilac. Then, upon closer look, prepare to be mesmerized by the hand-painted enamels, framed by sparkling crystals. Some of the bracelets and rings are fastened by gleaming sterling silver detailing, while other pieces opt for a more boho macramé fabric, always offering an array of options for their diverse clientele. Nevertheless, each piece always maintains an evident nod to traditional design elements, while sprinkling in some modern influences.

One of the most popular styles of the collection happens to be a choker, adorned with an original purple cameo, paying tribute to the aesthetic and design of the traditional jewelry from which inspiration is drawn.

Now, fast-forward to the present day, where a taste for more contemporary jewelry and a preference for a minimalist aesthetic rules the marketplace – is there a place for a jewelry brand so elevated that it even has its own scent? Violetta Jewels Joy thinks so. Scent belongs where "the heart beats", the brand declares. Just a few drops of the Violetta di Parma Eau de Parfum and you’ll be irresistible, exuding a naturally sweet and mildly powdery fragrance that captures the true essence of the violet all day long.

Legend has it that these delicate flowers once adorned Duchess Marie Louise’s quarters and garments. With the help of the monks of the Cathedral of the Annunciation distilling violet oil, the Duchess began to introduce the aroma of her favorite flower as a daily perfume. Now, over 150 years later, Violetta Jewels Joy brings back the Duchess’ favorite scent, paying homage to all women with a passion for nature and whose heart beat with regal simplicity.