The Brand USUALIS comes from the Latin “usual - of daily use”. The RTW collection addresses both male and female customers from 20 to 50 years of age and counts nearly 300 item per season, t-shirts, sweaters, trousers, knitwear, jackets, shirt, socks, caps and knit scarves.
The fabrics and patterns used and processed by Usualis - such as cotton, viscose, cashmere, silk, alpaca, and more - are of the highest quality. Our target market is a contemporary, entry luxury consumer.
The USUALIS collections are produced and distributed by PACO e RUAN srl. The company was founded in 1988 by the PAtrizia - COncetta - RUggiero -ANna from whose initials it takes its name. With the support of their father Francesco Saverio they gave life to a business present in the foreign markets that has been enthusiastically and proudly exporting the quality of ‘MADE IN ITALY’ for more then 30 years.