The new Bugatti Lifestyle collection follows the success of the manufacturer’s 110th anniversary and expresses the identity and heritage of the Bugatti brand through an exclusive selection of clothing and accessories. The collection is inspired by the masterpieces of Bugatti – from the Chiron and Divo to La Voiture Noire, Chiron Super Sport 300+ and Centodieci. The latest collection combines the spirit of Bugatti’s hyper sports cars and the values that the brand has always embodied.
Loving details such as the Bugatti Macaron and the EB logo pay tribute to the historic emblems of the luxury brand. Additionally, artistic designs trace the history of Bugatti and its most iconic vehicles, whilst also praising the brand’s latest creations. The black macaron logo is the fil rouge of these items, with particular focus on high-tech fabrics, innovative performance and ergonomic fitting, combining elegance and a sporty attitude. This logo is inspired by the two “Total Black special editions” of the iconic Chiron, presented at the end of 2019 following the great interest for “La Voiture Noire”, unveiled at the beginning of the same year. The distinctive elements of the famed one off car, La Voiture Noire, are reflected in the items of this capsule collection, paying the right tribute to the manifesto of the BUGATTI aesthetic and a piece of automotive haute couture.
The collection is made of over 50 items, split in apparel and accessories with particular focus on high-tech fabrics, innovative performance and ergonomic fitting, combining elegance and a sporty attitude. Among the accessories, there are power banks, key chains, a backpack, small leather items, mugs, notebook bags, cufflinks, credit card holders and a water bottle to mention a few.