A modern interpretation of the classic cricket sweater, and more

Founded by Primo Guercilena, the eponymous Guercilena 1944 is based in Lombardy, in Northern Italy. The region is home to many textile companies that have gained worldwide recognition for producing high quality garments, and processing natural fibers in sustainable ways. With the added support of Filor, another knitwear company that can produce different gage looms, Guercilena 1944 follows in the footsteps of Italian craft in its pursuit of excellence and innovative approach to design, to offer men looks that are versatile and fun to wear.

Primo Guercilena, who over a lifetime has represented many luxury fashion brands, is considered an icon of style. Through Guercilena 1944 he has found cultish fame in several countries that celebrate him as a style hero. The appreciation for fine fabrics and style has catapulted this knitwear specialist onto the global stage. With true Made in Italy sensibility and an eye for innovative design, his classic cricket inspired knits, distinguished by striped deep Vs and cardigans are revered by both young and mature audiences.

He personally designs a wide range of high quality cotton knits, as well as light cashmere options that are enriched by intarsia jacquard and embroideries that combine beautifully with sporty looks. Primo Guercilena has had the inside track on the dos and don’ts in menswear over a lifetime of experience in the manufacturing sector. A skill and talent he’s put to formidable use. The seasonal collections offer a wide variety of styles in men’s knitwear. With cashmere and cotton styles in addition to a refined set of vintage t- shirts and polos in jerseys and pique cotton or linen, which boast embroidered details and elegant prints.

The cricket inspired sweaters are available in long sleeves, cardigans, as well as sleeveless vests to provide a wide range of options to wear these trendsetting designs. Quick witted and attentive to the use of taglines in the fashion industry, Guercilena 1944 uses catchy sentences and single words to address contemporary life and the attitudes that conflate a person’s feelings. Stamped on short and long sleeved t-shirts, and available in a variety of basics and bright colors, the copy expresses universal sentiments urban reality has exposed. With additional styles that make use of embroidered detailed patterns stitched into the placket, some over and some only visible when the polo shirt is unbuttoned, men can express their appreciation for fashion in understated yet striking ways.

Instantly recognizable, Guercilena 1944, celebrates color in soft pink and mint green hues in addition to classic blues and greys. Stripes also play an important role in the collection, with options which range for thin nautical patterns in a purple and white combination, to wider and thinner stripes, in navy and white open neck polos. Guercilena 1944 has injected a dose of fun into knitwear, without compromising on quality and style, and always keen on using the best fabrics and yarns from renowned mills all over the world.