{"title":"Novella since 1979","description":null,"products":[{"product_id":"adele-3-blu","title":"ADELE 3 - BLU","description":"\u003cp\u003eThe ADELE\/3 model by Novella 1979 stands out for its modern and bold design, combined with high-quality materials and meticulous sartorial detailing. Made from 100% yarn-dyed, double-twisted wool of Italian production, the fabric offers structure, durability, and a refined hand feel, enhancing the garment’s construction. The stand-up collar gives character and a clean line, while the diagonal zip closure on the left side adds a dynamic and contemporary element to the design. The tailored slim fit naturally follows the silhouette, creating an elegant and elongated line. The sartorial stitching highlights the attention to craftsmanship and finishing, while the entirely Made in Italy production testifies to the excellence of Italian manufacturing tradition, synonymous with quality and timeless style.\u003c\/p\u003e\u003cp\u003e- 100% yarn-dyed, double-twisted wool, Italian production\u003c\/p\u003e\u003cp\u003e- Diagonal zip closure on the left\u003c\/p\u003e\u003cp\u003e- Stand-up collar\u003c\/p\u003e\u003cp\u003e- Sartorial stitching\u003c\/p\u003e\u003cp\u003e- Slim fit - Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191903232225,"sku":null,"price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-adele3blu-2026_439b6ba2-0948-447a-ba55-bcc0d061a408.jpg?v=1790012396"},{"product_id":"adele-3-grigio","title":"ADELE 3 - GRIGIO","description":"\u003cp\u003eThe ADELE\/3 model by Novella 1979 stands out for its modern and bold design, combined with high-quality materials and meticulous sartorial detailing. Made from 100% yarn-dyed, double-twisted wool of Italian production, the fabric offers structure, durability, and a refined hand feel, enhancing the garment’s construction. The stand-up collar gives character and a clean line, while the diagonal zip closure on the left side adds a dynamic and contemporary element to the design. The tailored slim fit naturally follows the silhouette, creating an elegant and elongated line. The sartorial stitching highlights the attention to craftsmanship and finishing, while the entirely Made in Italy production testifies to the excellence of Italian manufacturing tradition, synonymous with quality and timeless style.\u003c\/p\u003e\u003cp\u003e- 100% yarn-dyed, double-twisted wool, Italian production\u003c\/p\u003e\u003cp\u003e- Diagonal zip closure on the left\u003c\/p\u003e\u003cp\u003e- Stand-up collar\u003c\/p\u003e\u003cp\u003e- Sartorial stitching\u003c\/p\u003e\u003cp\u003e- Slim fit - Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191903330529,"sku":null,"price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-adele3grigio-2026_654289e5-21b2-4816-8aaf-ff7871b272b3.jpg?v=1790012401"},{"product_id":"adele-3-marrone","title":"ADELE 3 - MARRONE","description":"\u003cp\u003eThe ADELE\/3 model by Novella 1979 stands out for its modern and bold design, combined with high-quality materials and meticulous sartorial detailing. Made from 100% yarn-dyed, double-twisted wool of Italian production, the fabric offers structure, durability, and a refined hand feel, enhancing the garment’s construction. The stand-up collar gives character and a clean line, while the diagonal zip closure on the left side adds a dynamic and contemporary element to the design. The tailored slim fit naturally follows the silhouette, creating an elegant and elongated line. The sartorial stitching highlights the attention to craftsmanship and finishing, while the entirely Made in Italy production testifies to the excellence of Italian manufacturing tradition, synonymous with quality and timeless style.\u003c\/p\u003e\u003cp\u003e- 100% yarn-dyed, double-twisted wool, Italian production\u003c\/p\u003e\u003cp\u003e- Diagonal zip closure on the left\u003c\/p\u003e\u003cp\u003e- Stand-up collar\u003c\/p\u003e\u003cp\u003e- Sartorial stitching\u003c\/p\u003e\u003cp\u003e- Slim fit - Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191903494369,"sku":null,"price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-adele3marrone-2026_b648754e-e11a-4e36-908e-ac5d401e878d.jpg?v=1790012407"},{"product_id":"alberta-3-beige","title":"ALBERTA 3 - BEIGE","description":"\u003cp\u003eThe ALBERTA\/3 model by Novella 1979 combines elegance and fine materials, best expressing the quality of Italian manufacturing tradition. It is made from 100% yarn-dyed, double-twisted wool of Italian production, a fabric that ensures structure, durability, and a rich, refined hand feel. The front closure with horn buttons adds a natural and sophisticated detail, while the collar and cuffs in real blue fox fur give the garment a sophisticated look and ensure a pleasant feeling of warmth and comfort. The tailored stitching highlights the care in construction and finishing, emphasizing attention to detail. The regular fit offers a balance between comfort and elegance, making the garment versatile and suitable for different occasions. Entirely made in Italy, it represents a perfect blend of style, quality, and artisanal tradition.\u003c\/p\u003e\u003cp\u003e- 100% yarn-dyed, double-twisted wool, Italian production\u003c\/p\u003e\u003cp\u003e- Closure with horn buttons\u003c\/p\u003e\u003cp\u003e- Collar and cuffs in real blue fox fur\u003c\/p\u003e\u003cp\u003e- Tailored stitching\u003c\/p\u003e\u003cp\u003e- Regular fit\u003c\/p\u003e\u003cp\u003e- Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191903658209,"sku":null,"price":850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-alberta3beige-2026_a115138a-7332-4a57-8877-0ea7ff3c4011.jpg?v=1790012412"},{"product_id":"alberta-3-grigio","title":"ALBERTA 3 - GRIGIO","description":"\u003cp\u003eThe ALBERTA\/3 model by Novella 1979 combines elegance and fine materials, best expressing the quality of Italian manufacturing tradition. It is made from 100% yarn-dyed, double-twisted wool of Italian production, a fabric that ensures structure, durability, and a rich, refined hand feel. The front closure with horn buttons adds a natural and sophisticated detail, while the collar and cuffs in real blue fox fur give the garment a sophisticated look and ensure a pleasant feeling of warmth and comfort. The tailored stitching highlights the care in construction and finishing, emphasizing attention to detail. The regular fit offers a balance between comfort and elegance, making the garment versatile and suitable for different occasions. Entirely made in Italy, it represents a perfect blend of style, quality, and artisanal tradition.\u003c\/p\u003e\u003cp\u003e- 100% yarn-dyed, double-twisted wool, Italian production\u003c\/p\u003e\u003cp\u003e- Closure with horn buttons\u003c\/p\u003e\u003cp\u003e- Collar and cuffs in real blue fox fur\u003c\/p\u003e\u003cp\u003e- Tailored stitching\u003c\/p\u003e\u003cp\u003e- Regular fit\u003c\/p\u003e\u003cp\u003e- Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191903822049,"sku":null,"price":850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-alberta3grigio-2026_444274de-1d32-4633-8ccc-f83f3c408868.jpg?v=1790012417"},{"product_id":"anada-3-blu","title":"ANADA 3 - BLU","description":"\u003cp\u003eThe ANADA\/3 model by Novella 1979 stands out for its elegant and contemporary design, crafted from high-quality materials with meticulous attention to every detail. The fabric is 100% Italian-produced double-twisted yarn-dyed wool, selected to ensure structure, durability, and a refined hand feel. The lapel collar lends the garment a classic and versatile elegance, while the front closure with horn buttons adds a premium detail that enhances the authenticity of the materials. The tailored fit naturally follows the silhouette, creating a harmonious and feminine line. The sartorial stitching highlights the quality of the construction and the attention to finishing, expressing careful craftsmanship. Entirely made in Italy, this piece represents the perfect synthesis of manufacturing tradition and contemporary style.\u003c\/p\u003e\u003cp\u003e- 100% Italian-produced double-twisted yarn-dyed wool\u003c\/p\u003e\u003cp\u003e- Sartorial stitching\u003c\/p\u003e\u003cp\u003e- Horn button closure\u003c\/p\u003e\u003cp\u003e- Lapel collar\u003c\/p\u003e\u003cp\u003e- Central back vent\u003c\/p\u003e\u003cp\u003e- Tailored fit\u003c\/p\u003e\u003cp\u003e- Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191904608481,"sku":null,"price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-anada3blu-2026_be071b28-e353-4d6f-9bd6-3d199beb3326.jpg?v=1790012422"},{"product_id":"anada-3-grigio","title":"ANADA 3 - GRIGIO","description":"\u003cp\u003eThe ANADA\/3 model by Novella 1979 stands out for its elegant and contemporary design, crafted from high-quality materials with meticulous attention to every detail. The fabric is 100% Italian-produced double-twisted yarn-dyed wool, selected to ensure structure, durability, and a refined hand feel. The lapel collar lends the garment a classic and versatile elegance, while the front closure with horn buttons adds a premium detail that enhances the authenticity of the materials. The tailored fit naturally follows the silhouette, creating a harmonious and feminine line. The sartorial stitching highlights the quality of the construction and the attention to finishing, expressing careful craftsmanship. 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The fabric is 100% Italian-produced double-twisted yarn-dyed wool, selected to ensure structure, durability, and a refined hand feel. The lapel collar lends the garment a classic and versatile elegance, while the front closure with horn buttons adds a premium detail that enhances the authenticity of the materials. The tailored fit naturally follows the silhouette, creating a harmonious and feminine line. The sartorial stitching highlights the quality of the construction and the attention to finishing, expressing careful craftsmanship. Entirely made in Italy, this piece represents the perfect synthesis of manufacturing tradition and contemporary style.\u003c\/p\u003e\u003cp\u003e- 100% Italian-produced double-twisted yarn-dyed wool\u003c\/p\u003e\u003cp\u003e- Sartorial stitching\u003c\/p\u003e\u003cp\u003e- Horn button closure\u003c\/p\u003e\u003cp\u003e- Lapel collar\u003c\/p\u003e\u003cp\u003e- Central back vent\u003c\/p\u003e\u003cp\u003e- Tailored fit\u003c\/p\u003e\u003cp\u003e- Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191904968929,"sku":null,"price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-anada3marrone-2026_0e986f1b-df38-4d2a-8a2b-7b0a277dcf99.jpg?v=1790012432"},{"product_id":"berto-3-blu","title":"BERTO 3 - BLU","description":"\u003cp\u003eThe BERTO\/3 model by Novella 1979 stands out for an essential and refined design, conceived to combine elegance and functionality. The stand-up collar gives a clean and contemporary look, enhancing the garment’s silhouette, while the front zip closure ensures practicality and comfort for everyday use. Made from 100% yarn-dyed, double-twisted wool of Italian production, the fabric guarantees quality, durability, and a rich, structured hand feel. Inside, a zip-fastened bib provides extra protection from the cold, while also contributing to the garment’s stylistic definition. At the back, the central vent promotes freedom of movement and improves fit, maintaining an elegant silhouette. Completing the design, tailored stitching highlights attention to detail and precision craftsmanship, an expression of careful, high-level manufacturing.\u003c\/p\u003e\u003cp\u003e- 100% yarn-dyed double-twisted wool, Italian production\u003c\/p\u003e\u003cp\u003e- Zip closure\u003c\/p\u003e\u003cp\u003e- Internal bib with zip closure\u003c\/p\u003e\u003cp\u003e- Stand-up collar\u003c\/p\u003e\u003cp\u003e- Tailored stitching\u003c\/p\u003e\u003cp\u003e- Central back vent\u003c\/p\u003e\u003cp\u003e- Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191905296609,"sku":null,"price":990.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-berto3blu-2026_510c221c-e384-49b7-b9ee-92605126af23.jpg?v=1790012437"},{"product_id":"berto-3-grigio","title":"BERTO 3 - GRIGIO","description":"\u003cp\u003eThe BERTO\/3 model by Novella 1979 stands out for an essential and refined design, conceived to combine elegance and functionality. The stand-up collar gives a clean and contemporary look, enhancing the garment’s silhouette, while the front zip closure ensures practicality and comfort for everyday use. Made from 100% yarn-dyed, double-twisted wool of Italian production, the fabric guarantees quality, durability, and a rich, structured hand feel. Inside, a zip-fastened bib provides extra protection from the cold, while also contributing to the garment’s stylistic definition. At the back, the central vent promotes freedom of movement and improves fit, maintaining an elegant silhouette. Completing the design, tailored stitching highlights attention to detail and precision craftsmanship, an expression of careful, high-level manufacturing.\u003c\/p\u003e\u003cp\u003e- 100% yarn-dyed double-twisted wool, Italian production\u003c\/p\u003e\u003cp\u003e- Zip closure\u003c\/p\u003e\u003cp\u003e- Internal bib with zip closure\u003c\/p\u003e\u003cp\u003e- Stand-up collar\u003c\/p\u003e\u003cp\u003e- Tailored stitching\u003c\/p\u003e\u003cp\u003e- Central back vent\u003c\/p\u003e\u003cp\u003e- Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191905394913,"sku":null,"price":990.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-berto3grigio-2026_9d8b4c8d-f44f-41c5-9774-75c2313bc763.jpg?v=1790012442"},{"product_id":"berto-3-marrone","title":"BERTO 3 - MARRONE","description":"\u003cp\u003eThe BERTO\/3 model by Novella 1979 stands out for an essential and refined design, conceived to combine elegance and functionality. 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Completing the design, tailored stitching highlights attention to detail and precision craftsmanship, an expression of careful, high-level manufacturing.\u003c\/p\u003e\u003cp\u003e- 100% yarn-dyed double-twisted wool, Italian production\u003c\/p\u003e\u003cp\u003e- Zip closure\u003c\/p\u003e\u003cp\u003e- Internal bib with zip closure\u003c\/p\u003e\u003cp\u003e- Stand-up collar\u003c\/p\u003e\u003cp\u003e- Tailored stitching\u003c\/p\u003e\u003cp\u003e- Central back vent\u003c\/p\u003e\u003cp\u003e- Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191905525985,"sku":null,"price":990.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-berto3marrone-2026_49a19059-7082-4445-a20c-79063b882570.jpg?v=1790012447"},{"product_id":"bortolo-3-blu","title":"BORTOLO 3 - BLU","description":"\u003cp\u003eThe BORTOLO\/3 model by Novella 1979 expresses a classic and refined style, made with high-quality materials and meticulous sartorial attention to detail. The fabric, 100% yarn-dyed, double-twisted wool of Italian production, ensures structure, durability, and a rich hand feel, enhancing the quality of the garment. The classic collar provides balance and versatility to the design, making it suitable for different occasions. The front closure with horn buttons adds a touch of prestige and authenticity, while the sartorial stitching highlights the attention to construction and finishing. Entirely made in Italy, this garment represents the excellence of Italian manufacturing tradition, where material quality and craftsmanship come together to create an elegant and long-lasting product.\u003c\/p\u003e\u003cp\u003e- 100% wool yarn-dyed in double-twisted yarn, Italian production\u003c\/p\u003e\u003cp\u003e- Closure with horn buttons\u003c\/p\u003e\u003cp\u003e- Classic collar\u003c\/p\u003e\u003cp\u003e- Sartorial stitching\u003c\/p\u003e\u003cp\u003e- Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191905591521,"sku":null,"price":850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-bortolo3blu-2026_6005c091-0b1d-4abb-8a2c-331f86f34709.jpg?v=1790012452"},{"product_id":"bortolo-3-grigio","title":"BORTOLO 3 - GRIGIO","description":"\u003cp\u003eThe BORTOLO\/3 model by Novella 1979 expresses a classic and refined style, made with high-quality materials and meticulous sartorial attention to detail. The fabric, 100% yarn-dyed, double-twisted wool of Italian production, ensures structure, durability, and a rich hand feel, enhancing the quality of the garment. The classic collar provides balance and versatility to the design, making it suitable for different occasions. The front closure with horn buttons adds a touch of prestige and authenticity, while the sartorial stitching highlights the attention to construction and finishing. Entirely made in Italy, this garment represents the excellence of Italian manufacturing tradition, where material quality and craftsmanship come together to create an elegant and long-lasting product.\u003c\/p\u003e\u003cp\u003e- 100% wool yarn-dyed in double-twisted yarn, Italian production\u003c\/p\u003e\u003cp\u003e- Closure with horn buttons\u003c\/p\u003e\u003cp\u003e- Classic collar\u003c\/p\u003e\u003cp\u003e- Sartorial stitching\u003c\/p\u003e\u003cp\u003e- Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191905689825,"sku":null,"price":850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-bortolo3grigio-2026_de84d058-b0e5-4d24-bd2d-6a11193dc9e4.jpg?v=1790012457"},{"product_id":"bortolo-3-marrone","title":"BORTOLO 3 - MARRONE","description":"\u003cp\u003eThe BORTOLO\/3 model by Novella 1979 expresses a classic and refined style, made with high-quality materials and meticulous sartorial attention to detail. The fabric, 100% yarn-dyed, double-twisted wool of Italian production, ensures structure, durability, and a rich hand feel, enhancing the quality of the garment. The classic collar provides balance and versatility to the design, making it suitable for different occasions. The front closure with horn buttons adds a touch of prestige and authenticity, while the sartorial stitching highlights the attention to construction and finishing. Entirely made in Italy, this garment represents the excellence of Italian manufacturing tradition, where material quality and craftsmanship come together to create an elegant and long-lasting product.\u003c\/p\u003e\u003cp\u003e- 100% wool yarn-dyed in double-twisted yarn, Italian production\u003c\/p\u003e\u003cp\u003e- Closure with horn buttons\u003c\/p\u003e\u003cp\u003e- Classic collar\u003c\/p\u003e\u003cp\u003e- Sartorial stitching\u003c\/p\u003e\u003cp\u003e- Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191905886433,"sku":null,"price":850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-bortolo3marrone-2026_4d810b30-4e6d-4711-bc58-cd6a1b5f3447.jpg?v=1790012462"},{"product_id":"bruno-3-marrone","title":"BRUNO 3 - MARRONE","description":"\u003cp\u003eThe BRUNO\/3 model by Novella 1979 stands out for the elegance of its materials and the artisanal care of its craftsmanship. The outer fabric is 100% yarn-dyed, double-twisted wool of Italian production, chosen to ensure structure, durability, and a refined hand. The inner lining and collar in beaver fur add a touch of luxury and provide a warm, enveloping feeling of comfort, further enhancing the sophisticated character of the garment. The front closure with horn buttons is a precious detail that highlights the authenticity of the materials. The tailored stitching demonstrates attention to construction and finishing, while the entirely Made in Italy production reflects the quality and tradition of Italian manufacturing, synonymous with excellence and attention to detail.\u003c\/p\u003e\u003cp\u003e- 100% wool, yarn-dyed in double-twisted yarn, Italian production\u003c\/p\u003e\u003cp\u003e- Inner lining and collar in beaver fur\u003c\/p\u003e\u003cp\u003e- Closure with horn buttons\u003c\/p\u003e\u003cp\u003e- Tailored stitching\u003c\/p\u003e\u003cp\u003e- Made in Italy\u003c\/p\u003e","brand":"NOVELLA SINCE 1979","offers":[{"title":"Default Title","offer_id":49191906246881,"sku":null,"price":2290.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/7795\/4529\/files\/novellasince1979-bruno3marrone-2026_93c188b7-d19c-4045-a62c-9f2a873b6731.jpg?v=1790012467"},{"product_id":"eskimo-civetta-nero-multicolor","title":"ESKIMO CIVETTA NERO - MULTICOLOR","description":"\u003cp\u003eThe ESKIMO\/3 CIVETTA model by Novella 1979 is a masterpiece of Italian craftsmanship, born in the heart of the textile district of Valdagno. Made with an exterior in 100% coated cotton, black color, and a detachable lining in real multicolor Greenland fox fur, this piece from the Eskimo collection stands out for its regular fit, which ensures timeless elegance. The front zip closure with detachable lining is carefully finished to offer comfort and durability. 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Made with an exterior in 100% coated cotton, black color, removable interior in real Greenland fox fur dyed black, this piece from the Eskimo collection stands out for its regular fit that ensures timeless elegance. The front zip closure with removable lining is carefully finished to offer comfort and durability. 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