ASIANA

Italian shoes with an eastern Pacific twist


Asiana was founded in 2018 in Bologna, Italy, by a young Italian and Vietnamese couple with a mission to bring a new energetic voice to their origins, by creating an innovative fashion brand. Today, Asiana distinguishes itself by producing carefully crafted shoes made in Italy with Oriental style and enriched with fine fabrics such as silk, brocade, precious cotton, and cashmere. The Asiana philosophy is founded on expert attention to detail and a dedication to bring to life high-quality, unique creations with a strong personality that inspire and redefine modern sporty elegance.

Asiana signature offerings include silk brocade sneakers embroidered with gold dragons and ancient Chinese characters with laminated leather details, durable rubber soles, and vegetable tanned calf leather-lined interior that are 100% metal free. Today, Asiana is thrilled to be working with Angela Lee—the youngest world Mixed Martial Arts champion and a role model and inspiration to youths across the world. Angela enters the fashion ring with the Asiana X, the Angela Lee collection, which aims to highlight the two homes that shaped her: Hawaii and Singapore. The result, sneakers developed in collaboration with Angela Lee, Japanese inspired waves and gold flowers, representing harmony, strength, and beauty. High top sneakers in black calf leather with the unstoppable Lioness paying tribute to one of the many places Angela Lee calls home: Singapore, The Lion City.

Additional signature items include high top sneakers in ivory with gold tigers in Japanese style with calf-leather toe cap and rubber sole; high top sneakers in black silk brocade with dragons and flowers in black and gold, black and red, or white and gold with calf-leather toe cap and rubber sole; and Floral Fantasy high-top sneakers made from silk brocade with an inspiration of Buddhist flowers. Comfortable and elegant shoes for wear and play include Maneki Neko slip-ons in black or ivory with gold tigers in Japanese style.

Interior lining of vegetable tanned calf leather, 100% metal free which ensures low impact on the environment as well as being good for foot health. Rubber soles are powered by Vibram, world renowned for being the highest in quality and performance. With an eye towards our collective future, Asiana is committed to promote environmental stewardship. Asiana pledges that a tree will be planted for every very pair of Asiana shoes purchased.

Asiana is where culture, history, and the tradition of Made in Italy merge, giving voice to creativity, originality, and international appeal, all while remaining true to its roots. Asiana’s fundamental values are rooted in the region where it was founded and thereby honors the tradition of Italian footwear—considered the best in the world in every respect, from the high quality of the materials used, to the refinement and thoughtfulness in the production process by which each pair of shoes is made. Asiana is unwavering in its commitment to preserving Italian artisanal techniques. Asiana is where made in Italy meets Asia, resulting in a natural harmony that makes their sneakers truly iconic.